543 በሁሉም ቦታ is a product of cGrate Ethiopia. cGrate Ethiopia is a subsidiary of cGrate International. Established in 2009, cGrate’s mission is to provide convenience by processing payments that connect consumers, merchants and issuers. In Ethiopia the business is focused on high-volume distribution and sale of electronic vouchers. The company has partnered with Ethio Telecom to distribute airtime vouchers. Our vision is to be the biggest payments processor in Ethiopia.
cGrate’s brand ethos are; customer centricity and convenience. As a result cGrate’ s products and operations are centred around the two characteristics.
543 በሁሉም ቦታ is cGrate’s flagship product. The product name is derived from the products short code; 543 whilst the “በሁሉም ቦታ” implies the product is available everywhere. 543 በሁሉም ቦታ is an electronic voucher distribution solution that allows merchants, customers and dealers to purchase electronic vouchers through a wide range of distribution channels. The distribution channels include but are not restricted to Point of Sale (POS) terminals, ATMs, Mobile (USSD), WEB and Web-services. cGrate has electronic voucher distribution relationships with Ethio Telecom and Multichoice and is currently working on adding more service providers.